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Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles. Founded in 1915 in Akron, Ohio by William F. O'Neil as the General Tire & Rubber Company (commonly referred to as General Tire starting in the 1960s), the company later diversified (in 1984) into a conglomerate (GenCorp) with holdings in tires (General Tire), rubber compounds (DiversiTech General), rocketry and aeronautics (Aerojet), entertainment and news (RKO General), and real estate.